Former Project Runway contestant Jessica Biffi,is now recognized as a talented designer and rising star on the Canadian fashion scene. 

Jessica has decided to team up Addition Elle national retailer in the Canadian market to design what is being called a spectacular capsule collection for spring, 2010.

Set to be launched at a media event on Wednesday, March 31st (5:30pm), 2010, at LG Fashion Week, the new ‘Jessica Biffi for Addition Elle’ capsule collection will be available April 1st at 26 select stores across Canada including online at www.additionelle.com.

Much buzz and anticipation … I can’t wait to see what the collection looks like.  Addition Elle desperatly needs something new and fresh to spice things up!!! As soon as I can get my hands on some photos I’ll be sure to share!!!